Tuesday, September 22, 2009

How to Use Facebook if You Are a Brand: Quick Review of Facebook Profiles, Fan Pages, and Groups

I have had to look at and use Facebook for a few of my clients and thought I would share what I have found and learned so far. There is really no clear answer as to what brands and businesses should set up on Facebook – as usual, it all depends on what a company is trying to achieve. It can be prostrating when you start on a path to only figure there was a better way of doing things.

When to use Profile Pages, Fan Pages and Groups:
- Personal profile pages are for individual users (no brainer for me now but hindsight is always 20/20). Not that they are that different from Fan pages – it’s just those little differences. Profile pages can grow to 5,000 friends only (there is conflicting data on that subject)– at least that is the limit that seems to have be set to date. Profile pages don’t offer discussion modules either, which is a bummer when you want to engage your community.
- Group pages are great for promoting causes, events, and specific discussions and they have the best viral elements – you can bulk invite people to join your group and in turn people can bulk invite their friends to join a group.
- Fan pages are aimed at longer-term engagement and a great for SEO purposes as these are the only pages on Facebook that get indexed by the search engines such as Google and Bing.
Here are there great posts on the subject –
one by Ann Smarty, one by Leslie, and one on Mashable.

Brands with engaging Facebook fan and group pages – search for Mint.com, Starbucks, and Ben and Jerry’s as a start.

What’s your experience on Facebook? What has worked? What has not? Thanks for sharing,
Scratch

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