Monday, March 30, 2009

Fans, Friends, and Followers – A Must Read for Entrepreneurs and Artists Alike

Welcome to the era of digital creativity – building an audience and a creative career in the digital age. The era of digital creativity is a term coined by Scott Kirsner in his new book Fans, Friends, and Followers - Building an Audience and a Creative Career in the Digital Age
. The premise behind this new, intriguing book is that the old promotional machine is dead – labels, movie studios, and publishing houses no longer have the clout to make or break artists’ careers.

Consider this: In 2000, 973 full-length films were submitted to the Sundance Film Festival. By 2008, that number had risen to 3,624. (Just 121 were accepted.) Apparently there 50 FM radio stations in LA – so what is a struggling band to do? Read Fans, Friends, and Followers.

The book
not only offers a slew of ideas of how to build a career DIY, it contains interviews and tried-and-true advice from 32 real, genuine, authentic artists who made it in this new era – ground-breaking filmmakers like M dot Strange, musicians like Ok Go, and comedians like Mark Day.

Scott shares a set of successful strategies used by most of these artists – strategies that apply not only to developing artists’ careers, but also to emerging businesses who are looking for ways to build a strong brand. Example: create opportunities for participation. Everyone online, says Scott, craves recognition and connection – and I could not agree more – this is precisely the premise behind OurStage
– the biggest online community for new and emerging music. People today want to have a say – as they did in campaigns we at OurStage did with T-Pain
and John Legend

Even the language artists use in this new era of digital creativity is different –Scott found most artists don’t talk about “audiences” – they talk about building communities, a fan base, co-conspirators. Yup, they are absolutely right.

You can buy the book here

I religiously follow Scott – his blog
, and his Innovation Economy
column in the Globe. I suggest you do that too.


1 comment:

  1. Auto Tweet Generator Software!

    Autopilot Twitter Marketing Just Through One Software!

    Tweeting When You're Away From Your Computer Has Never Been Easier!

    "Discover How This Twitter Schedule Tweets For You On Autopilot Mode"

    Sit Back And Relax And Give Your Twitter Followers Valuable Content
    While You're Away.... That'll Turn Them Into Raving Fans..

    -> Manage your Twitter postings and schedule multiple posts in just seconds easily!

    -> Set the time, edit and import messages in just a few clicks of a button!

    -> Think about the time saved on making changes without having to log into Twitter!

    -> Twitter marketing made easy because you can track your tweets through one software!

    -> Gain rapid exposure through Twitter without having to physically be involved in tweeting all day!

    -> It automatically submits your messages to Twitter while you focus on more pressing matters!

    If You Can Click, Copy, and Paste, You Can Use "TwitterBuzz Auto Tweet Generator!

    So go ahead! and Click Here to Download Your Software immediately...

    Auto Tweeter Bot

    Tweet Automator

    Automated Twitter Tool

    An Automated Tweeting Solution

    Automatic Tweet